Social media and Self-promotion.


Look at me now

by Kenza Nassila


Let’s face it, we all love talking about ourselves. We live in a society where Internet allows us to share almost everything even our private pictures. So, how does it work? The more ‘likes’ we get the better we should feel?

The first goal of social media was to create another way of communication but clearly the main aim today is to show how great our lives are.

It is a bit funny or scary to realize how social media can control our life and what we think about ourselves. Who did not spend hours visiting profiles of people we do not even know? We sometimes forget that Facebook and Instagram do not represent the reality. Actually, we, girls, should know better because we can spend thirty minutes to choose which profile picture we should post (I say ‘we’ because it makes me feel better to think  I am not the only one).

However, sharing our lives with our friends online (which are not really our friends) can change our vision on our self-esteem. Have a look at your Facebook or your Instagram account and you will see how YOU design the life you want to have by posting the best picture of you. Seriously, is it really the life we live or the life we want the others think we have.

I personally know a girl who paid for a concert ticket and spent two hours in the queue just to take a picture of Kanye West on stage. She did not stay until the end of the concert and she is not a fan of rap music. She did all this to only show the world (363 Facebook friends and 200 followers on Instagram) that she saw Kanye. Pathetic isn’t it ?

Being obsessed with sharing too many information on social media is like thinking that others’ opinion matter more than what we like and what we want.

According to a global survey only 4% of women think they are beautiful. Spending too much time on social media can make us feel that our lives compared to others are not good enough and consequently that we are not good enough. Dove Company has decided to do something against this “beauty pressure” by creating a new advertising campaign. The goal is to make women understand they are all beautiful in their own way.

It is time to raise our head from our devices and start living and loving our lives for real. Deal?




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